Technical SEO & Performance Optimization
Wesley Mission Australia's website suffered from poor performance scores that were negatively impacting both user experience and search engine rankings.
Challenge
Poor performance metrics across the board: Desktop PageSpeed of 74, Mobile score of only 36, and GTmetrix Grade D with 58% performance. Slow load times (4.9s LCP) were hurting both SEO rankings and user experience, particularly on mobile devices.
Solution
Conducted comprehensive code review and optimization over 2 weeks. Implemented performance best practices including code refactoring, asset optimization, lazy loading, and technical SEO improvements. Optimized Core Web Vitals with focus on LCP, FID, and CLS.
Results
Dramatic performance improvements: Desktop PageSpeed increased from 74 to 97, Mobile from 36 to 62, GTmetrix grade improved from D (58%) to A (92%). Largest Contentful Paint reduced from 4.9s to 1.1s. Total Blocking Time decreased from 200ms to 33ms. These improvements significantly enhanced both search rankings and user experience.
The Challenge
Poor performance metrics across the board: Desktop PageSpeed of 74, Mobile score of only 36, and GTmetrix Grade D with 58% performance. Slow load times (4.9s LCP) were hurting both SEO rankings and user experience, particularly on mobile devices.
Our Approach
Conducted comprehensive code review and optimization over 2 weeks. Implemented performance best practices including code refactoring, asset optimization, lazy loading, and technical SEO improvements. Optimized Core Web Vitals with focus on LCP, FID, and CLS.
The Results
Dramatic performance improvements: Desktop PageSpeed increased from 74 to 97, Mobile from 36 to 62, GTmetrix grade improved from D (58%) to A (92%). Largest Contentful Paint reduced from 4.9s to 1.1s. Total Blocking Time decreased from 200ms to 33ms. These improvements significantly enhanced both search rankings and user experience.
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